For Canadian food business owners at the $2M–$20M stage who are ready to grow with intention. The right capital, at the right time — and a clear thread running through every decision that follows.
"For us it's never just about finding growth capital, or solving the immediate problem. It's about understanding what you are building, why it matters, and what it needs to compound."
Werner Müller founded MPS | CreateValue after more than a decade working alongside food business owners across six countries. Different markets, different stages — but the same gap every time: owners doing real work, without someone who actually understood what they were trying to build.
The decisions that matter most tend to fall between your accountant and your bank, between this year and the next five. That's where we work — thinking alongside you, helping you see the full picture, and making sure the moves you make today still look smart three years from now.
Connect on LinkedIn ↗Most capital conversations start with "how do we get this funded." We start earlier — with whether you should, on what terms, and what it means for everything that follows.
Getting funded is the start, not the finish. We stay alongside you — helping make sure every decision that follows creates value that carries forward, not just results that reset.
This isn't for every food business. It's for the owner who's past ambition and into execution — and knows the difference between advice that sounds good and advice that holds up.
Your accountant keeps the books. Your lawyer manages risk. But nobody is thinking with you about the full picture — where this is going and how to get there well.
You're building something in food that sustains itself and earns you the freedom to keep doing work that matters.
Not just "can I raise" — but should I, on what terms, and what does it mean for everything that follows.
Not a spike. Not a headline. A food business that builds on itself year after year, with every decision reinforcing the last.
The opportunity in Canadian food is real. The barriers are specific. Most owners at the $2M–$20M stage aren't held back by ambition or effort — they're held back by the inability to access growth capital on the right terms, and by decisions that don't compound over time. We built our advisory to solve exactly those two things.
"The owners who win aren't the ones who work harder. They're the ones whose decisions compound."
See How We Work →Real outcomes from real business owners — across the food and beverage, agrifood, functional food, and food technology space, in six countries. References available on request.
"Originally starting my business with a $300,000 investment, Werner has been my advisor for the last 2.5 years — helping me fund and build out a diversified business group now worth $22M."
"Working with Werner for more than 3 years, he helped us invest $1.8M in modernization, restructure strategically, and position for a planned exit in the next 2 to 3 years."
"Werner has been instrumental in growing my 3rd startup through seed and Series A investor rounds — and helping me pivot from a focus on growth to profitable, sustainable scalability."
"Werner helped us transform from a participant into a genuine industry contributor — now focused on sustainable growth that serves the whole sector, not just our organisation."
We work with a small number of owners at a time, on purpose. No pitch, no sales process. Just a straight conversation about whether this makes sense — and what it could look like if it does.
Tell us a little about your food business and we'll be in touch.
Your information is never shared or sold.