Werner Müller: food business advisor and strategic counsel

The decisions that matter most tend to fall between your accountant and your bank, between this year and the next five. That's where Werner works — thinking alongside owners, helping them see the full picture, and making sure the moves they make today still look smart three years from now.

Before founding CreateValue, Werner spent over a decade in senior commercial and General Manager roles with organizations including Danone and Global Foods, working across markets in Europe, the Middle East, and North America. That operating experience — running P&Ls, managing capital decisions, and reporting to boards — is what shapes the advice he gives today.

He founded CreateValue in 2014 after seeing the same gap repeat itself across different markets and different stages of business: owners doing real work, without someone who actually understood what they were trying to build. Since then he has advised more than 30 clients across six countries, supporting over $80M in capital decisions.

Owners rely on Werner for decisions around growth capital, business strategy, exit planning, and the judgment calls that don't have an obvious right answer — the ones that fall outside what an accountant or banker is positioned to weigh in on.